Case Study: Petstock streamlines social media management across 90+ channels with Brandwatch

PETstock streamlines 90+ social channels with Brandwatch

PETstock, a leading Australian pet retailer, faced the challenge of managing over 90 social channels and delivering high-quality, localized content to its diverse audience across 250 sites with a very small central social team. To streamline this process and mitigate security risks, they turned to the vendor Brandwatch and its Social Media Management solution.

By implementing Brandwatch, PETstock's team efficiently managed its massive community using the Publish and Engage tools for daily operations and scheduling. The solution enabled them to create localized content for specific regions and use Measure and Benchmarking tools for performance insights. As a result, Brandwatch helped PETstock streamline its day-to-day content activity, allowing audiences to benefit from highly relevant content while maintaining security and a consistent social media presence.

PETstock