Case Study: OnePlus boosts brand sentiment, customer support, and market share with Brandwatch

OnePlus boosts India premium smartphone share to 40% with Brandwatch

OnePlus, a premium smartphone manufacturer, faced a challenge during the launch of their OnePlus 6 phone: they struggled to monitor real-time brand mentions across multiple channels. This inability to track negative feedback, such as complaints about the phone's notch feature, risked harming overall customer sentiment. To address this, they turned to the vendor Brandwatch and its Brandwatch Analytics product.

The solution implemented by Brandwatch provided OnePlus with context-rich insights, enabling real-time monitoring with automated alerts. This allowed OnePlus to understand audience interests, guide campaign strategy, and address product concerns directly. As a result, negative mentions dropped after a software update, customer support error rates fell to nearly 0%, and engagement increased. Brandwatch helped OnePlus become India’s number one premium smartphone brand with a 40% market share.

OnePlus