Case Study: Omni Hotels & Resorts increases reach by 50% with Brandwatch Social Media Management

Omni Hotels increases reach by 50% with Brandwatch

Omni Hotels & Resorts, a luxury hospitality brand, needed a centralized social media management solution to unify the efforts of its 200+ property-level ambassadors and overcome challenges with brand consistency, proving local value, and tracking influencer ROI. They partnered with Brandwatch to address these issues using its Social Media Management suite.

Using Brandwatch, Omni centralized its operations, provided property-level reporting, and transformed its influencer strategy. The results included a 50% increase in reach, a maintained 3-4% monthly follower growth rate, and a 60 basis point increase in engagement. Brandwatch enabled the unification of over 200 social accounts into a single dashboard and introduced a performance-based model for influencer partnerships.

Omni Hotels & Resorts