Case Study: Ogilvy powers real-time social intelligence at Social Media Week with Brandwatch Vizia

Ogilvy powers a bespoke digital content hub at Social Media Week with Brandwatch Vizia

Ogilvy, one of the world's largest creative agencies, faced the challenge of needing a premium data visualization product. They required a tool that delivered real-time social intelligence for an event but also had the visual sophistication to be displayed within the prestigious National Gallery during Social Media Week in London. They turned to the vendor Brandwatch and its Vizia platform to meet this need.

The solution implemented by Brandwatch was the use of Brandwatch Vizia as a real-time social intelligence hub. Ogilvy used it to power a bespoke digital content hub at the event, listening to social conversations about their talks. This enabled the team to create and curate content that resonated with attendees in real-time, successfully integrating data visualization into a high-profile setting.

Ogilvy