Case Study: Flying Tiger Copenhagen turns footfall into 128.5K+ customer profiles and boosts engagement with Brandwatch

Nurturing digital relationships is tough when you’re an offline business, but Flying Tiger Copenhagen found an easy solution

Flying Tiger Copenhagen, a fast-growing Danish design retailer with 643 stores in 28 countries, faced the challenge of using digital channels to boost an otherwise brick-and-mortar business. The brand needed cost-effective ways to collect customer data without harming experience, had limited audience insight or a system to connect customer data and global campaigns, and struggled to drive repeat visits as its product assortment changed monthly — despite an impressive social following it wasn’t fully leveraging.

By adopting Audience and Build, Flying Tiger centralized customer data, indexed 128.5K profiles (with gender detected for 73%), and created custom segments for personalized social and local campaigns. The platform drove a 32% increase in fans, ~800 profiles gained per week, 10K Facebook interactions monthly, and 1,500 community responses per month with sub-24-hour reply times — enabling integrated campaigns, in-store-to-online relationship building, and improved customer experience and loyalty.

Flying Tiger Copenhagen

Klaus Vemmer

Head of Global Marketing