Case Study: Nilfisk increases social impressions by 200% with Brandwatch

Nilfisk increases impressions by 200% with Brandwatch

Nilfisk, a global provider of cleaning machinery and equipment, faced challenges in managing its decentralized social media presence across 26 markets and multiple departments. This led to operational bottlenecks and an inconsistent brand identity. To address this, they partnered with vendor Brandwatch to implement its Social Media Management platform to streamline collaboration and content processes.

The solution from Brandwatch centralized planning and scheduling, using features like labels to organize content by market and campaign. This empowered local teams to create content while maintaining global brand alignment. As a result, Nilfisk achieved a 200% increase in impressions, a 123% increase in reach, and a 26% increase in engagements, while significantly improving efficiency and strategic insights.

Nilfisk