Case Study: Museums Victoria boosts Instagram reach by 78% with Brandwatch

Museums Victoria increases Instagram reach by 78% with Brandwatch

The customer, Museums Victoria, faced inefficient management of over 23 social media channels. Their Social Media Manager relied on manual methods like personal alarms and spreadsheets for scheduling and reporting, while community management was siloed and lacked proper access control. This cumbersome process consumed valuable time and hindered strategic growth.

The vendor, Brandwatch, implemented its social media management solution, providing a unified command center for scheduling, publishing, and reporting. The solution included the Engage module to centralize community management. This allowed Museums Victoria to reclaim time for creative strategy, resulting in a 78% increase in Instagram reach and over 200,000 link clicks, a 27% year-over-year increase.

Museums Victoria