Case Study: Mindshare powers collaborative agency working with Brandwatch Vizia

Mindshare powers Black Friday analysis in 24 hours with Brandwatch

Mindshare UK, a global media agency, faced the challenge of monitoring and making sense of the immense volume of online conversation surrounding the Black Friday retail event. They needed a powerful solution to track consumer sentiment and retailer performance throughout the 24-hour period. To address this, they turned to vendor Brandwatch and its Vizia platform.

Brandwatch implemented its Vizia real-time social intelligence hub to visualize live data for Mindshare. The solution was placed in the agency's Loop Room, enabling them to effectively listen to consumers and monitor key UK retailers. This allowed Mindshare to drive collaboration across the organization and gain valuable insights into customer sentiment and product performance during the major shopping event.

Mindshare