Case Study: Metia doubles lead-gen ROI with Brandwatch Audiences

Metia doubles lead-gen ROI with Brandwatch Audiences and lifts conversions 144%

Metia Group, a global marketing agency, faced the challenge of proving the ROI and cost-efficiency of its multi-channel marketing programs for a technology client. They needed a cutting-edge strategy to precisely target the right individuals for a lead generation campaign. To solve this, they utilized Brandwatch Audiences from the vendor Brandwatch.

Using Brandwatch Audiences, Metia built highly-targeted audience segments for a Twitter ad campaign, focusing on individuals of commercial value in specific roles and industries. This solution allowed them to target the right people more effectively than standard methods. The campaign resulted in a 22% higher click-through rate, a 59% higher landing rate, and a 144% higher conversion rate. Ultimately, Brandwatch helped Metia generate leads at a 33% lower cost and achieve 1.5X more leads per dollar spent, effectively doubling the ROI for their client.

Metia