Case Study: Manchester Central achieves rapid crisis response and data-driven campaigning with Brandwatch

Manchester Central - Customer Case Study

Manchester Central, a leading conference and events venue in the North of England, faced an unprecedented challenge when it was converted into a Nightingale hospital at the start of the pandemic. The rapid, high-profile shift meant the digital team had to adapt messaging and monitor a sudden surge in national and international conversations while moving beyond basic vanity metrics to provide meaningful insight for stakeholders.

Having used Brandwatch since 2018, the team quickly adapted queries and dashboards to track volume, sentiment, share of voice, and competitor activity during the conversion and beyond. Brandwatch’s real-time monitoring and proactive support enabled them to stay on top of largely positive public reaction, produce monthly reports for senior leaders, shape content strategy, and successfully track the #ProjectConfidence campaign—outcomes they’re now expanding into broader consumer research.

Manchester Central

Samantha Pike-Devlin

Digital Communications Executive