Case Study: Mahaka Radio Integra boosts listenership and advertising engagement with Brandwatch

Mahaka Radio Integra boosts listenership by 60% with Brandwatch

Mahaka Radio Integra, an Indonesian broadcasting company overseeing seven major radio stations, faced a significant challenge during the Covid-19 pandemic. With companies hesitant to advertise due to the assumption that listenership had dropped while people were in lockdown, they needed to prove their value to advertisers. Using Brandwatch Consumer Research, the team aimed to gather actionable consumer insights to address this challenge and improve their advertising business.

Brandwatch provided the solution by enabling the team to analyze online consumer conversations. These insights proved that listenership had actually shifted from cars to homes, with a 30% increase in online mentions of their broadcasts. Equipped with this data, the sales team achieved three times higher engagement from prospective advertisers. Furthermore, the insights driven by Brandwatch helped Mahaka Radio Integra create improved programming, which resulted in a listenership increase of up to 60% across their stations.

Mahaka Radio Integra