Case Study: L’Oréal Indonesia improves market share with Brandwatch Consumer Research

L’Oréal Indonesia grows market share with Brandwatch insights

L'Oréal Indonesia, a leading fast-moving consumer goods company, sought to gain deeper consumer insights to understand its market and improve its strategy. The challenge was that their traditional methods of gathering consumer data were time-consuming and did not provide a complete picture. They turned to the vendor Brandwatch and its product, Brandwatch Consumer Research, to help them combine datasets and spot trends more effectively.

Brandwatch implemented its social data analysis solution, enabling L'Oréal Indonesia to combine various data sources for deeper insights, spot trends in real-time, and analyze campaign performance. The solution provided flexible, historical data analysis and easy-to-use dashboards. As a result, the team became more agile, improved customer experiences, and used the insights to sharpen their strategy. This ultimately helped L'Oréal Indonesia grow its market share in one product category.

L’Oréal Indonesia