Case Study: Thinketers achieves 30% sales increase for BWT with Brandwatch

Led by consumer intelligence, targeted campaign delivers 30% increase in sales of niche household product

BWT, a leading European water‑filtration company known for jugs that improve taste and reduce limescale, faced low visibility in Spain, an entrenched competitor, and little market data. The brief was to raise awareness of its filters, find where tap‑water taste was a real pain point, and drive sales.

Thinketers used Brandwatch social listening and geotagged analysis of ~16,000 mentions to pinpoint regions with the most negative conversations (Catalonia, Levante, Andalusia) and crafted a regional campaign featuring chef Alberto Chicote — “El sabor más rico” — to highlight better‑tasting filtered water. The campaign delivered a 30% annual increase in filter sales, a 300% growth in social media community, and shifted brand conversation from Formula 1 sponsorship to gastronomy, water and the campaign hashtag.

Thinketers

Thales Oliver

Head of Strategy & Accounts