Case Study: MoneyGram achieves real-time global social intelligence with Brandwatch

Leading the way in the Industry Introducing the Command Center

MoneyGram, a global money-transfer company serving customers in more than 200 countries, needed a faster, clearer way to monitor and respond to the growing volume of social media conversations about its brand, products and competitors across multiple time zones and languages. The challenge was to make complex social data visual, simple and real-time so leaders could quickly understand customer sentiment and act.

Partnering with Ideacage and using Brandwatch Vizia, MoneyGram built a visual Command Center with real-time dashboards that bring social intelligence into daily operations. The installation enables 24/7 triage and local responses, tracks share of voice and campaign impact, and has improved customer insight and faster, more proactive business decisions.

MoneyGram

Christina Martin

Vice President of Digital Marketing