Case Study: Land O’Lakes saves hundreds of thousands with Brandwatch

Land O’Lakes saves $85k annually with Brandwatch

Land O’Lakes, Inc., a major food and agriculture cooperative, faced a challenge with its reliance on expensive agency services for social listening. This manual process limited their ability to answer bigger business questions and monitor their brand in real time across multiple units. They turned to the Brandwatch suite for a solution.

By implementing Brandwatch's AI-powered alerts, dashboards, and audience analysis tools, Land O’Lakes achieved immediate ROI. The solution saved them $85,000 annually on audience analysis and hundreds of thousands more overall. Brandwatch empowered teams across the business, from marketing to quality control, to respond to rapidly changing market conditions and gain critical consumer insights.