Case Study: KFC achieves deeper consumer insights and stronger ad performance with Brandwatch

KFC improves ad performance by 193% with Brandwatch

The customer, KFC, faced the challenge of driving downloads for its mobile app and gaining deeper consumer insights from its advertising to improve campaign performance. To achieve this, KFC partnered with Automated Creative, which utilized Brandwatch's social listening data and dashboards to understand audience conversations.

The solution implemented by Automated Creative using Brandwatch involved analyzing broad social conversations about the takeaway food category to identify psychological triggers and themes. These insights were then used to automatically produce and test hundreds of data-driven ads. This approach, powered by Brandwatch, resulted in a 193% performance improvement, costs 45% cheaper than business-as-usual, and yielded significant production savings alongside valuable strategic insights for KFC.

KFC