Case Study: Kellogg's achieves higher social media campaign ROI with Brandwatch

Kellogg’s Boosts Social Media Campaign ROI

Kellogg’s, the century‑old global breakfast brand, wanted its UK marketing team to run faster, more flexible social campaigns tailored to UK consumers but lacked an easy-to-use social intelligence tool and relied on others for insights. Their objectives were to streamline campaign launches, run sponsored competitions with fast prize fulfilment, and discover topical events to inform future social ideas.

Kellogg’s chose Brandwatch’s social media monitoring and analytics for its simple dashboards, Twitter roll‑ups and detailed breakdowns, and strong support. Using Brandwatch, the UK team ran the three‑month “Tweet When U Eat” Krave campaign tied to The Smiler, captured 35,942 #kravethesmiler tweets, automated fair prize selection, drove incremental product sales, improved consumer relations, and captured benchmark and influencer data to inform future campaigns.

Kellogg's

Vicky Keeler

Digital Executive