Case Study: KAYAK connects with consumers using Brandwatch

KAYAK surveys 1,000 travelers with Brandwatch to redefine plane etiquette

KAYAK, a leading travel search engine, wanted to understand evolving passenger etiquette to make air travel more enjoyable and re-establish its rules. To uncover these insights, they partnered with their agency, Supernatural, which used Brandwatch's social listening platform and the support of the Brandwatch Professional Services team to analyze complex online conversations.

Using Brandwatch, the team identified key debates around travel behavior and built complex queries to gain granular insights. This data was combined with survey results to shape a highly successful campaign that spurred significant coverage and conversation, effectively connecting KAYAK with consumers. The partnership with Brandwatch provided Supernatural with the actionable insights needed to drive engagement and brand affinity.

KAYAK