Case Study: Insta360 improves influencer management and speeds reporting with Brandwatch Influence

Insta360 cuts influencer reporting from 5 hours to 10 minutes with Brandwatch

Insta360, a camera company, faced challenges in scaling and managing its complex influencer marketing campaigns. Manually tracking over 4,000 partners and reporting on more than 60 annual campaigns with spreadsheets was inefficient, error-prone, and consumed 15 hours or more per product launch. To streamline operations, they turned to Brandwatch and its Influence platform for a better solution.

Using Brandwatch Influence, Insta360 automated influencer campaign tracking and reporting. This allowed the team to generate performance reports in minutes instead of hours, react to trends in real time, and gain valuable audience insights. The solution delivered remarkable results, including a campaign cost per view of $0.0004, well below industry average, and the ability to efficiently manage a viral campaign that achieved 680 million total views.

Insta360