Case Study: IKEA achieves enterprise-wide social intelligence and real-time insights with Brandwatch Vizia

IKEA & The Socializers Building Social into the Heart of a Global Business

IKEA, a globally recognisable retailer with a goal to be “twice as good and twice as big” by 2020, needed to turn its strong but fragmented social activity into strategic insight. Although already an early digital adopter, social data and best practices sat in silos across countries and departments, so Inter IKEA Systems sought a way to surface real-time social intelligence and make it visible to senior management and the wider organisation.

Inter IKEA’s Digital Development team and agency The Socializers created The Listening Hub at HQ, powered by Brandwatch Vizia, to visualise global consumer conversations in real time and distribute insights across teams. The hub made IKEA more agile and proactive on social, improved understanding of social value at all levels, enabled targeted action by the right departments, and fostered a culture of shared learning and cross‑enterprise collaboration.

IKEA

Hans Garner

Digital Development