Case Study: Jack in the Box identifies high-impact influencers in a competitive market with Brandwatch

Identifying influencers in a competitive market

Jack in the Box, a San Diego–based quick‑serve restaurant operator with over 2,200 Jack in the Box locations and more than 690 Qdoba restaurants, needed a way to stand out in a fiercely competitive QSR market. The brand wanted to uncover influencers who weren’t already engaging with them, better understand fast‑food fans’ interests, and measure which campaign activities were resonating.

Using Brandwatch Analytics, the team built keyword Queries and dashboards to track hashtags, authors, sentiment and demographics — revealing high‑impact posts (e.g., MirandaSings’ #ButteryJack and the Super Bowl‑timed #DeclarationOfDelicious), organic advocates like @sheaserrano, and a strong sports‑fan audience. The work identified new influencers, clarified audience interests, measured campaign performance, and exposed gaps versus larger competitors, giving Jack in the Box data‑driven direction to grow awareness and drive brand advocacy.

Jack in the Box