Case Study: Hug Digital cuts analysis time by 50% with Brandwatch

Hug Digital cuts analysis time by 50% with Brandwatch

Hug Digital, a digital agency based in Dubai, needed a new view of its customers to better understand regional trends and consumer sentiment for its clients across the Middle East. Their challenge was to move beyond a classic, time-consuming research approach. To achieve this, they partnered with Brandwatch and utilized its Consumer Research product.

The solution implemented by Brandwatch involved combining its social data with regional check-in data from apps like Swarmapp. This allowed Hug Digital to analyze location-based trends, from popular venues to television binge-watching behavior. As a result, the agency saved 50% of its analysis time and is now able to provide its client base with insights and decision-making support through custom listening projects.

Hug Digital