Case Study: Zambrero achieves unified community management and efficient scheduling for 200+ social pages with Brandwatch

How Zambrero facilitates community management and scheduling for 200+ social media pages

Zambrero is an Australian fast-casual Mexican franchise known for its Plate 4 Plate program and more than 200 restaurants across Australia, New Zealand, Ireland, the US and the UK. Managing social for that footprint — handled by agency partner Bite Communications — meant overseeing roughly 200 local Facebook pages plus national Instagram, TikTok and Facebook accounts, creating a fragmented ecosystem with a high volume of DMs, comments and reviews and making scheduling, moderation and timely responses difficult without a centralized solution.

By adopting a unified community management command center, Zambrero and Bite now schedule content across 200+ pages via a consolidated calendar (Publish), handle all DMs, comments and reviews from a single inbox (Engage), combine platform metrics for reporting (Measure) and monitor competitors (Benchmark). The result: faster, leaner marketing and customer service teams, more consistent brand voice and quicker customer responses, with seamless scalability as new locations and pages are added.

Zambrero

Sarah Hatcher

National Brand Manager