Case Study: Gorillas achieves streamlined social media management and increased productivity with Brandwatch

How we help Gorillas maximize productivity and team collaboration

Gorillas is a fast-growing grocery delivery startup that operates in 60 cities across eight countries, known for delivering groceries in minutes and supporting employees as benefits-receiving riders. As the brand scaled, managing separate, country-specific Instagram and Facebook accounts created complexity around publishing, monitoring tags and DMs, routing customer inquiries across time zones, and tailoring tone and content to different markets.

By consolidating all accounts into a single social management platform, Gorillas centralized scheduling, a unified inbox, custom dashboards, task assignment across teams, and social listening. The result: streamlined workflows, faster and more consistent responses, better cross‑team collaboration across time zones, and robust analytics that enable data-driven content testing and clearer reporting to leadership.

Gorillas

Kelly Williams

Social & Content Manager