Case Study: Walmart achieves actionable social intelligence with Brandwatch

How Walmart makes use of social analytics, now and in the future

Walmart, the world’s largest retailer and private employer serving roughly 260 million customers weekly, faced a different kind of growing pain: building an insights and advocacy program from scratch and scaling social analytics across a huge, siloed organization. Chandler Wilson, Director of Analytics & Insights, found the biggest challenge was not data collection but getting non‑analytics teams to understand, trust and act on the insights produced.

Walmart invested in Brandwatch’s analytics and Vizia visual listening, created a social analytics command center, and combined social data with economic and internal datasets to surface high‑resolution insights that reach up to the CEO. The program has been used to monitor public affairs (e.g., reactions to the minimum wage announcement), detect market correlations, break down silos, lower project costs, and seed further investments in open‑source intelligence and emotional modeling to improve cross‑functional decision‑making.

Walmart

Chandler T Wilson

Director of Analytics & Insights