Case Study: University of Connecticut achieves viral social media success with Brandwatch

How University of Connecticut optimized their social media efforts and went viral with Brandwatch

The University of Connecticut (UConn) needed a better way to manage social media across multiple departments, but four separate platforms made publishing, community management, social listening, and analytics hard to coordinate. Its social team also struggled to keep messaging consistent across the university, while relying on manual spreadsheets and disconnected tools.

Brandwatch’s Social Media Management suite gave UConn a single unified hub for campaign planning, Engage, and Listen, replacing the four tools they had been using. With Brandwatch, UConn streamlined operations, spotted and amplified the viral Hot Sauce Challenge, and helped drive 31.1 million impressions, 18.74K engagements, and 2.25K mentions, along with national coverage in USA Today, the Washington Post, and the NY Post.

University of Connecticut

Emily Zangari

Director of Digital Content and Strategy