Case Study: Toys"R"Us achieves scalable Instagram image analysis and boosted customer experience with Brandwatch Analytics

How Toys“R”Us Scaled its Image Analysis to Enhance its Customers Experience

Toys"R"Us, the world’s leading toy and baby-products retailer, launched a local social program giving 860+ stores permission to run their own Instagram accounts. The Consumer Insights team (led by Jennilyn Marcus) was asked to report follower growth and which content performed best, but struggled with the sheer volume of accounts and the need for a tool that could scale.

They scaled their existing Brandwatch Analytics Instagram Channel tracking to cover all 860+ accounts, organized the data regionally, and created a single source of truth. Real-time insights showed top-performing content—images of real people, trending products, in-store events, Geoffrey the Giraffe and creative posts—findings that were fed back to regional teams and stores to improve content, engagement and customer experience.

Toys“R”Us

Jennilyn Marcus

Manager, Consumer Insights