Case Study: Cubaka achieves time savings and streamlined multi-client social media management with Brandwatch

How the team at Cubaka managed to save time while managing multiple clients’ social media accounts

Cubaka is a London-based, award-winning social media agency that struggled to manage a growing number of client profiles, content plans and community interactions. With hundreds of posts weekly, the team needed to reduce time spent switching between platforms, improve complaint handling, schedule content efficiently, and better understand and secure customer data.

Cubaka adopted Brandwatch’s social media management suite—using Publish for cross-channel scheduling, Engage and Listen for centralized comment and mentions handling, Measure for reporting, and Audience for unified customer profiles. The platform streamlined planning and publishing, sped up community management, enabled personalized engagement across 35k+ profiles, and made reporting and audience insights faster and more actionable.

Cubaka

Laurence Hebberd

Community Manager