Case Study: FaZe Clan achieves real-time campaign reporting with Brandwatch Influence

How the esports brand met the high expectations of brand partners with the help of Brandwatch Influence

FaZe Clan, a major esports and entertainment organization, was struggling with manual campaign reporting using Google Sheets and chasing creators for social analytics. As brand partners demanded faster, more polished reporting, the team needed a better way to deliver timely insights. Brandwatch Influence helped FaZe Clan replace a cumbersome, time-consuming process with a more scalable solution.

Brandwatch implemented Influence’s automated, real-time reporting and white-labeled dashboards so clients and sponsors could monitor campaign performance directly. The result was a major efficiency gain: FaZe Clan saved 85% of the hours previously spent on reporting, while also improving accuracy and client service across sales, talent management, marketing, and account management.

FaZe Clan

Jennie Parungao

VP of Revenue Operations and Account Management