Case Study: That Hashtag Girl achieves increased bandwidth, improved client experience, and scalable growth with Brandwatch

How That Hashtag Girl has been empowered to increase bandwidth, upgrade the client experience, and scale the business

That Hashtag Girl is a boutique social media agency founded in 2020 by Emily Bennett that serves small businesses—especially in the equestrian and agriculture niches—with a two-person team. Emily struggled with clumsy, time-consuming workflows (screenshotting posts for client approval), weak organic reporting, no centralized content calendar, and awkward account-access requirements that forced subcontractors to request clients’ Facebook Business Manager access.

By adopting Brandwatch’s platform, Emily now creates and shares post previews directly via the Publish feature, manages all client calendars in a single hub, uses placeholders to stay organized, and runs organic reporting in Measure. The platform also lets subcontractors draft posts without accessing clients’ Business Manager, which improved professionalism, saved time, increased capacity to take on more and smaller clients, and enabled scalable growth.

That Hashtag Girl

Emily Bennett

Owner