Case Study: Skyscanner achieves better consumer insights and smarter messaging with Brandwatch

How Skyscanner use Brandwatch to unlock unlimited opportunities through indirect brand mentions

Skyscanner turned to Brandwatch to gain better consumer insights to shape its go-to-market strategy, including messaging, product innovation, and customer engagement. The team needed a social listening platform to uncover indirect brand mentions, understand customer sentiment, and identify where they could improve communications and support.

Using Brandwatch, Skyscanner streamlined its communications strategy with social listening, automated brand mention alerts, and Slack integration to share insights across teams. The result was faster awareness of trends and customer issues, more effective cross-functional collaboration, and more time for researchers to focus on deeper analysis.

Skyscanner

Ayoub El Mamoun

Senior Social Media Manager