Case Study: OnePlus achieves clearer social insights and market share growth with Brandwatch

How OnePlus use Brandwatch to add context to their social insights and grow market share

OnePlus, the Shenzhen-founded smartphone maker known for high-value devices like the OnePlus 6, faced a challenge in 2018: tracking and interpreting large volumes of real-time social mentions across campaigns (e.g., Marvel Avengers edition, #OnePlusUnboxing) and responding consistently to customer feedback. Manual monitoring was inefficient, making it hard to turn engagement into actionable product and marketing decisions.

By adopting Brandwatch Analytics the team added context to social data—using sentiment and category breakdowns to surface top launch topics (Snapdragon 845, price, design), audience interests (+28% tech, +24% sports vs. Twitter average), and campaign opportunities (sponsoring the AsphaltCup). Social insight also uncovered negative sentiment about the display notch, prompting a software option to hide it; a Brandwatch dashboard and 5‑minute SLA for reply fixes reduced support errors to nearly 0% and increased positive customer responses. The program helped OnePlus grow market share, earning the brand the #1 premium smartphone position in India with 40% market share.

OnePlus

Pete Lau

Founder