Case Study: FOX Networks Group increases engagement and positive sentiment with Brandwatch Analytics

How New Technologies and Social Intelligence are Revolutionizing the Media Industry

FOX Networks Group (FNG), 21st Century FOX’s international multi‑media business with 300+ channels reaching over 2 billion households, faced a shifting TV landscape where on‑demand options and changing viewer habits made it harder to promote live programming and measure audience impact using traditional metrics.

To launch the new series OUTCAST, FOX streamed the pilot on Facebook Live across 61 countries and paired the event with Brandwatch Analytics to capture social intelligence. The campaign boosted engagement on FOX-owned Facebook accounts by 250% during the stream, increased positive conversation on FOX UK by 320%, drove new page likes and brand attribution to FOX, and produced audience and language insights that informed future programming and marketing benchmarks.

Fox Networks Group

Jennifer Fildes

Senior Planner, Global Research & Audience Strategy