Case Study: Nestlé achieves real-time consumer insights and early-warning monitoring with Brandwatch

How Nestlé discovers digital consumer insights with Brandwatch

Nestlé, the world’s largest food and beverage company with 2,000+ brands in 187 countries, needed a way for its German teams to monitor high volumes of online conversation across many brands in real time. The challenge was to surface the most relevant sources and topics quickly, spot emerging crises or trends, and share insights across departments to support decision-making and campaign planning.

Nestlé’s Digital Acceleration Team implemented Brandwatch’s Morning Briefing Dashboard — using Social Panels to build author lists, rules and tags to categorize focus topics, visualizations for real-time insight, and automated Alerts, Signals and the Iris AI assistant for trend detection. The result is faster detection of risks and opportunities, continuous share-of-voice and sentiment tracking, broader cross-functional adoption of social listening in market research, and more informed management decisions that drive innovation.

Nestle

Marcel Heitmeier

Social Media Intelligence Specialist