Case Study: Helen & Gertrude achieves new-business wins and delights clients with Brandwatch

How digital marketing and advertising agency Helen & Gertrude win new business and delight existing clients using Brandwatch Consumer Research

Helen & Gertrude is a data-driven media and creative agency (founded 2016) that needed a fast, flexible way to turn social conversation into actionable insight to win new business and delight clients. The agency required tools for brand health monitoring, competitor intelligence, product-launch research and pitch materials that looked great and could be produced quickly for both external reports and internal teams.

Senior Data Analyst Tegan Jenner uses Brandwatch Consumer Research for intuitive query building, beautiful visualizations, Quick Search and deep segmentation. The platform sped up reporting (regular competitor reports and high-volume slide decks), uncovered unexpected audience opportunities, informed creative and product strategy, enabled team self-service, and strengthened pitches—helping H&G win new clients and deliver higher-value work to existing ones.

Helen & Gertrude

Tegan Jenner

Senior Data Analyst