Case Study: Culture Kings achieves double Instagram DM completions and 30% fewer staff hours with Brandwatch

How Culture Kings doubled the number of Instagram DM’s they complete in a week

Culture Kings, an Australian premium streetwear brand founded in 2008, grew quickly into a global fan favorite but its social team struggled to keep up. Relying on native platforms left them without ways to mark items read, filter messages, or assign inquiries, so comments and DMs often slipped through the cracks as volume rose.

Adopting Brandwatch’s social management platform (Engage) gave Culture Kings filtering, labeling, assignment and native DM/threaded-comment support in one place, enabling faster responses and better workflow. The team doubled the number of Instagram DMs completed weekly (at least 1,400 comments and 5,000 tasks), reduced staff hours by 30%, and improved productivity, engagement and customer relationships.

Culture Kings

Sue Pham

Head of Customer Experience