Case Study: Potential Energy Coalition achieves greater reach and real-time social monitoring for its Science Moms campaign with Brandwatch

How Brandwatch is helping the Potential Energy Coalition monitor social conversations around climate change and improve their Science Moms campaign

Potential Energy Coalition (PEC) is a nonprofit that applies commercial marketing expertise to change the narrative on climate change. Early this year PEC launched Science Moms, a campaign that recruits climate scientists who are also mothers to make the issue relatable to U.S. parents. Their core challenge was persuading moderate moms to care and act on climate change and to reliably monitor and measure online conversations and campaign performance—something previous tools handled only at a high level.

Using Brandwatch Consumer Research, PEC dug deeper into social conversation, identified gaps (everyday impacts on kids), and tested messaging via earned and paid channels. Brandwatch’s dashboards, Custom Classifiers, word clouds and AI assistant Iris let the team segment data, track sentiment, isolate spikes (e.g., influencer-driven peaks), and separate unrelated noise. The campaign has since generated over 3,050 media hits including 1,910 top-tier articles, helped popularize the hashtag #LaterIsTooLate, and given PEC actionable insights to measure reach, sentiment and behavior change and to continually refine their strategy.

Potential Energy Coalition

Zander Sebenius

Director, Strategy and Operations