Case Study: The Body Shop achieves real-time brand monitoring and campaign optimization with Brandwatch

How Brandwatch helps them find ways to stand out from the crowd

The Body Shop, the ethical, ingredient‑focused beauty brand founded in 1976, needed a more frequent, cost‑effective way to track brand health and competitor activity in an increasingly crowded market driven by influencers and new celebrity lines. Annual trackers were too expensive to run often, so the insights team sought ongoing global monitoring to measure buzz, track campaigns and protect reputation.

By adopting Brandwatch (piloting social listening in 2016 and scaling as a client in 2019), The Body Shop used consumer research, dashboards and alerts to turn online chatter into campaign ideas, monitor product launches, detect risks and spot sustainability trends. The program made earned mentions a core metric, accelerated initiatives like the refill program, improved campaign and product performance visibility, and gave teams and executives actionable, timely intelligence.

The Body Shop

Jennifer Rice

Director of Customer Strategy and Analytics