Case Study: Nilfisk streamlines global social media management with Brandwatch

How Brandwatch helped Nilfisk streamline social media content planning, scheduling, and performance tracking, freeing up time for the marketing team

Nilfisk, a global provider of premium cleaning machinery and services, faced the challenge of managing social media across 26 markets while eliminating bottlenecks, aligning regional efforts, and building a consistent brand presence. The company turned to Brandwatch’s Social Media Management platform to help streamline its organic and paid social operations.

With Brandwatch, Nilfisk centralized social media management, improved content planning and scheduling, and used labels to organize content across markets. The solution also strengthened reporting and global content strategy, helping Nilfisk create a more cohesive workflow and brand identity across regions.

Nilfisk

Cathrine Pedersen

Global Content Specialist