Case Study: L’Oréal Indonesia achieves faster insights and market share growth with Brandwatch Consumer Research

How Brandwatch helped L’Oréal improve their market share by equipping them with deep consumer insights

L’Oréal Indonesia, led by Levina Herwanto (Senior Manager of Consumer, Market, and Digital Insights), needed faster, richer consumer intelligence than traditional research could provide. Their challenge was combining multiple data sources, spotting fast-moving trends (e.g., pandemic-related anxieties and K‑pop–driven campaign reactions), and segmenting conversations to inform product and marketing decisions.

By adopting Brandwatch Consumer Research they combined social and traditional datasets, backtracked historical conversations, and built shared dashboards for real-time analysis and campaign tracking. The team gained faster, more actionable insights, improved product innovation and customer experiences, and grew market share in at least one product category.

L'Oreal

Levina Herwanto

Senior Manager of Consumer, Market, and Digital Insights