Case Study: Mahaka Radio Integra achieves 3x advertiser engagement and up to 60% higher listenership with Brandwatch

How Brandwatch helped Indonesian broadcasting giant Mahaka Radio Integra boost business across their stations during the pandemic with fast, actionable consumer insights

Mahaka Radio Integra, an Indonesian broadcaster managing seven major radio stations, faced major disruption when COVID-19 forced studios to close and raised advertiser doubts about audience reach—many assumed listeners wouldn't tune in from home. The company needed fast, convincing evidence that home-broadcast programming was maintaining or growing audience engagement.

Using Brandwatch Consumer Research, Mahaka’s command centre produced timely social insights showing a 30% rise in online mentions and shifts from in-car to at-home listening, which strengthened sales pitches and shaped content. The result: threefold higher advertiser engagement, insight-driven programming that lifted overall listenership ~20% (with one station up 60%), and a 30% boost in online engagement—positioning social listening as a core part of their future strategy.

Mahaka Radio Integra

Putra Priyandara

Command Centre Lead