Case Study: Base Beauty achieves 52% growth and higher engagement with Brandwatch

How Base Beauty leveraged social data to drive business growth

Base Beauty used Brandwatch social listening data to help community managers, test content, and improve strategy across departments. The team needed better insights to understand what their audience responded to and how different content types performed, so they could move faster and make smarter brand decisions.

With Brandwatch, Base Beauty tracked engagement on individual posts and compared formats such as reels, photography, graphics, UGC, and stories to see what resonated most. This test-and-learn approach helped them build a stronger social program, driving 52% growth in six months and an average engagement rate of over 6%.

Base Beauty

Aleni Mackarey PhD, MS

Chief Operating Officer