Case Study: Babson College achieves increased student employability with Brandwatch for Classrooms

How Babson College increases student employability by equipping them with skills for the workplace with Brandwatch for Classrooms

Babson College needed a way to prepare undergraduates for a highly competitive graduate job market by giving them practical experience with the same analytics tools used in the workplace. The college set out to build a Digital Analytics course that would teach a full range of analytics techniques while using software recognizable to employers and feasible to teach within a single term.

Adopting Brandwatch for Classrooms let students run end-to-end projects—brand monitoring, competitor analysis, data collection and prep, machine-learning text segmentation, and dashboard reporting—within one platform, supported by training materials and certification. As a result, students left the course with real-world skills and confidence in social media analytics, using their reports to demonstrate expertise in job interviews and start work ready to contribute.

Babson College

Mike McGuirk

Lecturer