Case Study: Automated Creative achieves data-driven creative and a 193% performance uplift for KFC with Brandwatch

How Automated Creative innovates with Brandwatch to turn impressions into intelligence for clients like KFC

Automated Creative, founded in 2017 by Tom Ollerton, is a creative agency that reinvents advertising by turning social impressions into intelligence. Tasked with using data to both uncover consumer motivations and drive performance—most notably to increase downloads of KFC’s app—the team needed a scalable, insight-led approach that avoided single “killer” insights and reflected the breadth of consumer conversation.

Using Brandwatch social listening dashboards and a human+machine workflow, Automated Creative translated broad themes and sub-themes from social conversations into hundreds of tailored ads, ran rapid tests, and collected creative-level first-party data to learn why ads worked. The KFC campaign delivered a 193% improvement on performance benchmarks, cut costs by 45% versus BAU, reduced production spend, and produced strategic insights the brand can use going forward.

Automated Creative

Tom Ollerton

Founder