Case Study: Helen & Gertrude wins new business and delivers faster insights with Brandwatch

Helen & Gertrude produces 5-6 competitor intelligence reports monthly with Brandwatch

Helen & Gertrude, a data-driven advertising agency, faced the challenge of needing a powerful social intelligence platform to deliver high-quality insights for diverse client needs without spending excessive time on data visualization and analysis. They required a tool for brand health monitoring, trend analysis, and new business pitches.

The solution was implementing the Brandwatch suite, specifically Brandwatch Consumer Research. This provided intuitive query building, beautiful data visualizations, and deep analytical capabilities like categories and rules. As a result, the agency now delivers 5-6 competitor intelligence reports monthly, creates over 100 high-quality presentation slides weekly, empowers team self-service, and wins new business by demonstrating industry expertise with Brandwatch data.

Helen & Gertrude