Case Study: Hato Hone St John streamlines social media management and protects brand reputation with Brandwatch

Hato Hone St John streamlines 600k annual emergency call support with Brandwatch

Hato Hone St John, New Zealand's largest charitable organization, faced the challenge of managing high volumes of online interactions with limited resources. They needed to centralize their social media efforts to ensure consistent communication, maintain their brand reputation, and provide effective customer support. To address this, they turned to Brandwatch and its Social Media Management platform.

Using Brandwatch, the organization streamlined content planning and scheduling and used the Engage module to centralize community engagement and customer support. This allowed them to respond to inquiries and manage crisis communications effectively. As a result, Brandwatch helped Hato Hone St John enhance their social media strategy, protect their online reputation, and maintain compliance with data privacy regulations.

Hato Hone St John