Case Study: Goodstart Early Learning achieves better social media visibility and performance with Brandwatch

Goodstart Early Learning - Customer Case Study

Goodstart Early Learning, Australia’s largest early learning provider, needed visibility into social media activity across more than 650 centers while balancing authentic storytelling with the need to protect children’s privacy. The team also wanted to understand audience interests, support local centers, and improve reporting and workflow. Brandwatch helped Goodstart manage this complexity with its social media management platform, including Engage, Listen, Measure, and Publish.

With Brandwatch, Goodstart centralized all social channels, identified top-performing content, and used audience insights to create more relevant posts. Brandwatch also improved productivity and reduced workload, allowing the team to post three times a week instead of once, respond faster to messages, and produce better reports. Overall, Brandwatch helped Goodstart improve social media performance at both national and center levels while maintaining privacy standards.

Goodstart Early Learning

Kate Williams

Senior Digital Marketing Specialist