Case Study: Goodstart Early Learning improves social media performance and protects children’s privacy with Brandwatch

Goodstart Early Learning boosts social content across 650 centers with Brandwatch

Goodstart Early Learning, Australia's largest not-for-profit early learning provider, faced the challenge of gaining visibility into the social media performance of its 650 individual centers while creating authentic content and protecting children's privacy. To address this complexity, they partnered with the vendor Brandwatch.

Using Brandwatch's social media management platform, Goodstart centralized all social channels to analyze performance, identify high-quality content from top-performing centers, and gain audience insights. This solution helped the team reduce workload, increase productivity, and significantly improve content quality, enabling them to post three times a week. Brandwatch also provided the tools to safely share best practices, ensuring privacy was protected while improving national and local social media performance.

Goodstart Early Learning