Case Study: Glossier boosts TikTok engagement and fan growth with Brandwatch

Glossier boosts new fans 1,002% with Brandwatch

Glossier, a leading skincare and beauty brand, faced the challenge of effectively managing and scaling its TikTok presence to engage its young target audience. Their global teams needed better visibility and collaboration tools to handle high-volume interactions and launch a major celebrity partnership campaign. They turned to vendor Brandwatch and its Social Media Management solution, specifically the Engage and Measure modules, to address these needs.

Brandwatch provided Glossier with an integrated platform for managing comments and measuring campaign performance, including early access to TikTok integration features. This solution enabled the team to efficiently handle a massive influx of engagement and track results accurately. The campaign resulted in a 1,002% increase in net new fans across Glossier's social channels, representing their highest-ever spike in new followers, and allowed them to build stronger audience relationships.

Glossier