Case Study: Global Banking School reduces social media time by two‑thirds and streamlines management with Brandwatch

Global Banking School - Customer Case Study

Global Banking School is a UK-based higher education provider with eight UK campuses and additional sites in Dubai and Malta, offering vocational, undergraduate and postgraduate programs in banking, finance and business. Their marketing team struggled to manage multiple brands across numerous social channels, wasting time jumping between platforms and finding it hard to monitor events and engagement efficiently.

By implementing Brandwatch’s Social Media Management tool, GBS consolidated all channels into a single platform, cutting the time they spent on social by two-thirds and making it far easier to monitor engagement and events. The team can now post the same content across different brands in one streamlined, hassle-free workflow, improving efficiency and oversight.

Global Banking School

Karim El-Badry

Social Media Manager